This coffee was recommended to me by a friend. I do not like the traditional coffee taste and was told this tastes a little different and it's a healthy coffee. I tried it and now do not prefer to drink any other type of coffee. This coffee provides the traditional 'pick me up' in the morning with no crash! Better yet, if I don't drink it for a day, I do not experience the withdrawal headache. I absolutely love this coffee. I would recommend it to anyone. If you are a heavy coffee drinker and enjoy the taste, this will take some getting used to but if it's a healthier version, why not?